How Geogrify checks content, market by market.
The Geogrify Culturalizer is the method Kate developed for checking content market by market. It takes a development team through the same set of questions every time, covering the subjects that cause trouble most often in global markets.
Instead of relying on whoever happens to know a market, the Culturalizer applies the same process to the art, story, audio, interface and world design on every project. The result is a scored list of issues, in order of seriousness, that your team can act on straight away.
Decide what content is being reviewed and which markets it is going to. Each market is looked at on its own terms.
Check the content against the subjects that matter most in each market: religion, politics, symbols, history, humor, gender, violence and representation.
Each flagged element is scored by severity (critical, high, medium, low) and by territory. Some issues affect all markets and some are specific to certain regions.
For every item flagged, we say what to do about it, including alternatives where something has to change.
Everything goes into one report: a short summary for decision makers, the list of what to fix first, and the supporting detail for the people doing the work.
When cultural review depends on whoever happens to be in the room, the results vary from project to project. The Culturalizer gives your team one process to follow every time.
It also leaves a record. If a ratings board or a government asks why a decision was made, you can show them.
Ask About the Culturalizer